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How to Turn Business Events Into Content for Successful Content Marketing

In a world where businesses seem to be falling over themselves to capitalize on content, one cannot simply hope to pull an enviable traffic to their business website with a mere handful of great write-ups. A constant stream of good quality content needs to be flowing for consistent results. But how does anyone keep generating […]

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Make PowerPoint More Effective

Here is a quick tip to make your PowerPoint slides more effective. It is based on brain research into how to focus your audience’s attention on the key points you want them to remember. According to Mark Murphy, founder of Leadership IQ, “spatial cueing is when you highlight a specific part of the slide, e.g. […]

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Why More Small Businesses Are Signing Up for Bookkeeping Help

Trends are showing that more small businesses are making room in their budgets for bookkeeping services, and to the delight of many it’s more affordable than ever. Especially when taking into consideration the benefits that come from doing so, which far outweigh the cost. Upon exploration, there are several bonuses to securing bookkeeping services from […]

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What Is A Business Plan?

What is a Business Plan? This is a description or statement that shows a business’ goals and objectives, including a description of the company’s background, its owners or managers and any potential challenges the business may face in achieving those business goals and objectives. Now, a business plan acts as a guide. A lot of […]